TAco bell packaging design
Designing a packaging system that translates Taco Bell’s rebellious, high-energy brand into a dynamic, scalable visual language.
As part of a small creative team, I contributed to the development of a new packaging system for Taco Bell, designed to capture the energy and spontaneity of a late-night experience with friends.
The visual language draws from pop art and the kinetic rhythm of the brand’s iconic “bong,” translating Taco Bell’s core attributes of rebelliousness, innovation, and wit into a bold, expressive system. Screen-printed color, layered forms, and dynamic compositions create a sense of movement and controlled chaos across packaging formats.
Each piece functions as a distinct expression within a cohesive system, using a vibrant palette that hints at cultural references without relying on literal cues. The result is a playful, high-energy packaging experience that mirrors the unpredictability and joy of the brand.
MY Role: Designer, Packaging System
Additional credits: Taylor Goad (Lead Designer)
Brian Steele (Creative Director, Designer)
MY Role: Designer, Packaging System
Additional credits: Taylor Goad (Lead Designer)
Brian Steele (Creative Director, Designer)
