Aquafox branding & Packaging
Transforming a product-led category into a brand-driven experience built on imagination and identity.
Aquafox is a new brand in the swim category, offering floats, toys, and accessories. While the space is crowded with successful products, few brands have established a distinct emotional identity.
Aquafox was designed to shift the focus from product-led marketing to a more expressive, brand-driven experience. Rather than emphasizing individual items, the system builds a cohesive, fantastical world that blurs the line between reality and imagination.
Packaging places real products within surreal, floating environments populated by whimsical elements and characters. A bold, confident wordmark unifies the system across formats, while the fox head icon, rendered in both 2D and 3D, acts as a recognizable visual signature.
The result is a distinctive, surreal brand language that prioritizes emotional connection, creating long-term recognition and loyalty in a category where branding is often secondary.
MY Role: Designer/ concept creator
.png)
Who needs Christmas in October?
Shelf Standout
Similar to Prime Day, the PEAS approach focuses primarily on studio photography. However, to bring a slightly more elevated element to the system and better connect to the holiday sale visual styling, photography is enhanced with more sparkle and shiny elements. Product selection is bright and full of reflective textures.
Prime Day Goes Luxe
Similar to Prime Day, the PEAS approach focuses primarily on studio photography. However, to bring a slightly more elevated element to the system and better connect to the holiday sale visual styling, photography is enhanced with more sparkle and shiny elements. Product selection is bright and full of reflective textures.
