Nubocha branding & packaging
Designing a packaging system that blends culinary craft with exploration, turning each flavor into a richly patterned world.
Nubocha is a dairy-free, nut-based gelato created by master chocolatier Gianluca Franzoni. I led the development of the brand identity and packaging system, drawing from Gianluca's spirit of adventure and deep appreciation for nature.
The visual language blends culinary craft with exploration — incorporating parrots, jaguars, and exotic botanicals inspired by his travels. I developed the concept and directed the illustration approach, working with an illustrator to build individual assets that were composed into rich, symmetrical collages across each package. Ingredients are woven into these vibrant environments, reinforcing the brand's commitment to high-quality, thoughtfully sourced materials.
MY Role: Lead Designer / Concept owner
Additional credits: Bex Parkins - Illustration Refinement
The Curl
At the center of the Nubocha wordmark is the Curl — a custom symbol inspired by the distinctive fold created as gelato is freshly scooped. The mark captures movement, craftsmanship, and indulgence in a single gesture, creating a memorable visual signature that works independently across packaging, merchandise, and brand applications.
The Art of Discovery
Influenced by the graphic language of classic adventure novels and travel journals, each flavor is designed as a miniature ecosystem — inspired by the landscapes and cultures connected to its ingredients.
Drawing from the founder's travels around the world, the illustrations pair vibrant wildlife with native botanicals to tell a story of exploration and curiosity, transforming every package into a destination of its own.
Industry Recognition
The Nubocha packaging was honored with a GDUSA Packaging Design Award and named an Editors' Pick at Natural Products Expo West 2020 — one of the most competitive stages in the natural foods industry. The brand was also selected as a finalist for the NEXTY Awards, helping establish Nubocha as a standout newcomer in the premium natural foods category.
